Ideation

1. Proposal Draft & Schedule

September 15th, 2022


Typography as Intervention - Within my thesis, I am seeking to ask the question of how typography can be used as an intervention within a narrative text, and how this can aid in the visual understanding of a story.

When we read, our brain takes the words within the text and analyzes them, converting the characters into their equivalent within the spoken language of the text, while simultaneously finding the meaning of the word to allow the reader to comprehend what is being said within what is written. My project will focus on this process and how using expressive typography can aid in the visual understanding of the text, perhaps without having to actually read the words on the page. Of course, this is also a way to encourage reading, as it allows the reader to have a new understanding of the text – as well as a break from the typical straight lines of text that we find in most reading materials.

To accomplish this, I will take the text from Mikhail Bulgakov’s “The Master and Margarita” and reformat eight of its most important scenes into more visual typographic layouts, utilizing scale, line spacing, kerning, ect. to illustrate what is happening within the text.



Schedule:

October 6th:
  • Schedule
  • Character Breakdown & Typeface Sheet
  • All Sketches & Plot pages mapped out

October 13th:
  • Design Drafts (First Review)
  • Chapter 1-4 Breakdown /Digitally Done
  • Started Chapter 5-7

October 20th:
  • MIDTERM BLOG/ Revision 1/ MIDTERM
  • Chapter 5-11 Breakdown / Digitally Done
  • Started Chapter 12-14

October 27th:
  • Revision 2
  • Chapter 12-16 Breakdown / Digitally Done
  • Started Chapter 17-19

November 3rd:
  • Design production stage 1
  • Chapter 17-22 Breakdown / Digitally Done
  • Started Chapter 23-26



November 10th:
  • Design production stage 2
  • Chapter 23-28 Breakdown / Digitally Done
  • Started Chapter 29-31

November 17th:
  • Design production stage 3
  • Chapter 28-31 & Epilogue Breakdown / Digitally Done
  • Feedback for final

November 24th:
  • Thanksgiving
  • Critique & Edits
  • Sent to Printer

December 1st:
  • Finalize blog

December 8th:
  • Research Second Half: Further Findings / FINAL / BLOG FINAL